Comprehensive MRR & Customer Analytics Insights
Data exposed via DreamFactory MCP to Cursor (1.0.0) and queried via Claude 4 Sonnet
1. Recent New MRR Performance: Your New MRR has been quite strong in recent months:
2. Plan Structure: You have a diverse plan portfolio with multiple tiers:
3. Customer Segments: You have several defined segments:
Total New MRR (90 days): $5,615
Total Reactivation MRR (90 days): $6,810
Total MRR Growth: $12,425 over 90 days from both sources combined
This data suggests that your customer retention and win-back strategies are highly effective, with reactivated customers contributing more to growth than new customer acquisition during this period.
Expansion Before Cancellation Rate: ~100% (from sample)
From the detailed sample analyzed:
High-Value Plans ($150-$300/month):
YES - Reactivated customers demonstrate better retention than first-time subscribers:
1. Long-Term User Resilience:
2. Churn Timing Pattern:
3. Downgrade vs. Direct Churn:
The data suggests that while the March 2026 pricing change did impact long-term users, they showed remarkable resilience and loyalty, with most continuing for several months before making the difficult decision to churn completely rather than downgrade.
LTV = ARPA / Churn Rate
Result: The 5% ARPA increase provides immediate and sustained LTV improvement, generating significant additional value over the 90-day period.
From the metrics data analysis:
Data Attribution Issue: Similar to the New MRR analysis, expansion MRR metrics appear to have limited plan-level attribution, making it difficult to identify:
High-Value Customer Base: Looking at charge data, there are customers with significant transaction values:
1. Data Attribution Challenge:
2. Significant Discount Activity:
Recent high-value discounts (amounts in cents):
3. Daily Coupon Usage:
Based on the coupons metric (August-September 2026):
4. Mid-Tier Plan Identification:
Potential mid-tier plans appear to be:
Contraction Before Cancellation Rate: ~0-10%
From the sample of churned customers analyzed:
From the limited sample of early churners identified:
Recommendation: Query subscriptions created in the last 12 months, identify those that churned within 3 billing cycles, and calculate the weighted average MRR.
1. Custom Pricing Plans Identified:
2. Custom Pricing Impact:
3. Plan Pattern Analysis:
June 2026 Churns: Multiple customers on standard plans plus one $250/month custom plan
May 2026 Churns: Standard plan churns plus two custom pricing plans ($179 and $259)
Customer segmentation uses the "Market" field with three primary categories:
High-Value Transactions (Likely B2B):
Mid-Range Transactions:
Lower-Value Transactions:
1. Limited $49 Plan Data:
2. $29 Plan Customer Analysis:
3. $99 Plan Customer Analysis:
Based on the available data, customers on the $29 plan appear to have very low expansion rates to the $99 tier.
The $29 plan customers analyzed showed remarkable price sensitivity and loyalty to their current tier, with multi-year subscriptions at the same price point and no evidence of upgrading to higher tiers.
Recommendation: Focus expansion efforts on customers who start at higher initial price points, as $29 customers appear to be highly price-sensitive and unlikely to upgrade significantly.
1. Coupon Customer Identification:
2. Churn Analysis Results:
Coupon Customer Churn Pattern:
Full-Price Customer Analysis:
Coupon Customers:
Full-Price Customers:
Current Indication: Coupon customers may have longer initial retention but similar eventual churn rates, suggesting coupons extend customer lifetime but don't eliminate churn risk entirely.